Manager, Paid Social Media
Core
Day-to-day steward of paid social campaign development, activation, and innovation, translating marketing goals into performance-driven campaigns across social platforms.
Role type
Manager, Paid Social Media
Builds
Performance-driven paid media campaigns across social platforms for client brands
Domain
Digital Marketing / Paid Social Media
Required skills
Paid social campaign development, execution, and optimization, Audience targeting, Budgeting and pacing, Data analysis and insight translation, Team leadership and mentorship, Strategic campaign planning, KPI definition and measurement
Preferred skills
TikTok campaign experience, API-based and self-serve tools proficiency, Traditional and digital media planning principles, Microsoft Excel (formulas, pivot tables)
Technologies
Facebook, Instagram, TikTok, Microsoft Office, Excel
Responsibilities
Direct and manage the day-to-day workflow of paid social campaigns including proposal development, activation, and post-buy recaps, Train and mentor Analysts and Senior Analysts on execution and optimization, Compile and synthesize data to deliver performance reporting and strategy recommendations, Monitor emerging trends and translate them into performance opportunities, Lead knowledge-sharing sessions and develop action plans for social media success, Create client presentations articulating strategy and results, Provide oversight to social media buyers ensuring quality and consistency
Seniority
Manager, people leadership