Marketing Automation Experte (m/w/d)
Core
End-to-end responsibility for building, developing, and globally rolling out marketing automation, direct marketing, and lead development for the international Schmalz group.
Role type
Senior Marketing Automation Expert (B2B)
Builds
Global marketing automation platform, direct marketing campaigns, and AI-driven lead generation processes
Domain
B2B Industrial Automation / Marketing Technology
Deliverable
production ML models
Required skills
Marketing automation strategy, Direct marketing, Lead development, AI-driven sales opportunity recognition, Predictive modeling, Lead scoring, Multi-touch nurturing, Marketing platform management, Data analysis
Preferred skills
Product ownership, Strategic planning, Process optimization, AI application scaling
Technologies
HubSpot, Marketo, Salesforce, AI tools
Responsibilities
Manage end-to-end marketing automation rollout and platform requirements, Execute and optimize direct marketing campaigns for conversion and lead quality, Develop and implement AI-based lead generation and predictive scoring strategies, Manage the full lead development process from enrichment to sales qualification, Scale AI applications within marketing automation workflows
Seniority
Senior, hands-on IC