Paid Search Account Director
Core
Lead paid and social search operations across six brands and seven European markets, guiding a transition to a Connected Search strategy.
Role type
Senior Account Director (Paid Search)
Builds
Connected search strategies and campaign plans for major brands (Aldi, P&G, Primark, Samsung, Stellantis, Visa) across Google, Microsoft, and social platforms.
Domain
Digital Marketing / Paid Search / Media Buying
Required skills
Paid search strategy, Google Ads, Microsoft Advertising, SA360, Smart Bidding, account transition management, financial governance, team leadership, data interpretation
Preferred skills
Social search, SEO, GEO, FMCG industry experience
Technologies
Google Ads, Microsoft Advertising, SA360
Responsibilities
Lead onboarding and transition of paid search activity including audits and knowledge transfer. Turn Connected Search strategy into clear brand, market, and campaign plans. Protect performance during transition by managing risks and optimizing market-by-market. Set standards for campaign structure, bidding, audiences, feeds, and measurement. Own performance reporting, budget pacing, and financial governance. Connect paid search insights with SEO, GEO, content, retail, and social teams. Lead and develop Account Managers and Executives while coordinating onshore and offshore teams.
Seniority
Senior, hands-on IC with leadership responsibilities