Data Strategy Director
Core
Lead customer, CRM, and loyalty strategy development, translating data into strategic recommendations to help brands make informed, customer-centric decisions.
Role type
Senior IC data strategy director (marketing & customer experience)
Builds
Customer journeys, loyalty programs, measurement frameworks, and data-led growth strategies for client brands
Domain
Marketing agencies, consumer goods, customer experience
Deliverable
product features
Required skills
Customer strategy, CRM strategy, loyalty strategy, customer analytics, audience segmentation, personalization, customer lifecycle management, experimentation design, measurement frameworks, stakeholder management, commercial acumen, AI in customer intelligence
Preferred skills
Predictive modeling, customer lifetime value (CLV) analysis, propensity modeling, churn analysis, next-best-action frameworks, Google Analytics 4, Power BI, Tableau, CRM platforms, SQL, marketing analytics tools
Technologies
Google Analytics 4, Power BI, Tableau, CRM platforms, SQL, Customer Data Platforms, Marketing analytics tools
Responsibilities
Lead customer, CRM, and loyalty strategy development; Translate data into strategic recommendations; Design measurement frameworks and experimentation programs; Guide audience segmentation and personalization strategies; Connect insights across channels with cross-functional teams; Present data-led narratives to senior stakeholders; Mentor analysts and foster a culture of continuous learning