Associate Director - Integrated Media
Core
Lead Luxury, Partnerships, and Loyalty pillars for a global hospitality brand across APAC markets, driving integrated media planning, buying, and activation across digital and offline channels.
Role type
Senior IC Associate Director (Integrated Media)
Builds
Integrated media campaigns and strategic activations for luxury hospitality clients
Domain
Marketing & Advertising (Media Planning & Buying)
Required skills
Media planning and buying, Regional campaign management, Team leadership, Client relationship management, Cross-regional collaboration, Luxury client experience, Data analysis, Workflow optimization, Strategic planning, Innovation in media strategies
Preferred skills
Media analytics proficiency, Experience with major regional accounts
Technologies
Digital media platforms, Offline media channels, Media analytics tools
Responsibilities
Lead strategic planning and execution for Luxury, Partnerships, and Loyalty pillars; Manage and mentor a team of planners and local market resources; Act as primary escalation point for client campaign matters; Collaborate with global teams across EMEA, LATAM, and CALA; Monitor KPIs and deliver actionable insights on campaign performance; Identify and implement opportunities for innovation in media strategies.
Seniority
Senior, hands-on IC with leadership responsibilities