Director, Media
Core
Lead integrated media strategy and investment for World Vision's US market, focusing on performance digital media to drive conversions and ROI.
Role type
Senior IC media director (performance)
Builds
Integrated performance media programs for a global humanitarian nonprofit
Domain
Nonprofit marketing / Performance digital media
Required skills
Integrated media strategy, Paid search marketplace acumen, Programmatic buying, Paid social strategy, Audience development, First-party data utilization, Performance optimization, Budget allocation, Team leadership, Client relationship management
Preferred skills
Nonprofit fundraising experience, Epsilon data partner experience
Technologies
Google Ads, Microsoft Advertising, Demand-side platforms, Epsilon
Responsibilities
Lead development and execution of integrated media strategies for World Vision; Translate organizational objectives into performance-focused media strategies; Provide strategic direction to digital channel leads across paid search, programmatic, and paid social; Evaluate channel recommendations and buying decisions to support conversion and fundraising goals; Partner with data teams to integrate audience insights for performance growth; Oversee media plans, forecasting, and reporting; Guide and develop team members; Manage resources and workflows within a collaborative team.
Seniority
Senior, hands-on IC