Senior Performance Marketing Manager - ATL
Core
Lead global Above-the-Line (ATL) media strategy to drive sustainable business growth and brand building across international markets.
Role type
Senior Performance Marketing Manager (ATL Strategy)
Builds
Global ATL media campaigns, integrated marketing initiatives, and data-driven investment frameworks.
Domain
Charity/Non-profit sector, Global Media Buying, Brand Marketing
Deliverable
product features
Required skills
ATL media strategy, agency partnership management, Marketing Mix Modelling (MMM), incrementality testing, budget allocation, stakeholder influence, cross-functional collaboration, commercial acumen, creative brief development.
Preferred skills
Experience with large-scale media budgets, multi-market strategy, executive presentation skills, team mentorship.
Technologies
Marketing Mix Modelling (MMM), attribution tools, experimentation frameworks.
Responsibilities
Define and execute global ATL media strategy; partner with Growth, Product, and Brand teams for integrated campaigns; manage relationships with global media agencies; optimize ATL media budgets; lead attribution strategy and measurement frameworks; present performance insights to senior leadership.
Seniority
Senior, hands-on IC with leadership responsibilities