Lead Analyst – Self Directed Marketing Analytics
Core
Lead Analyst delivering data-driven insights to shape marketing strategy and fuel growth for Personal Wealth Marketing.
Role type
Lead Marketing Analyst
Builds
Analytics roadmap, actionable recommendations, dashboards, and reports for marketing initiatives
Domain
Financial Services / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Advanced analytics, regression analysis, experimentation, data integration, stakeholder partnership, project leadership, visualization, subject matter expertise in audience targeting and campaign analysis
Preferred skills
Graduate degree, consultative skills, structured problem-solving
Technologies
Analytics tools, data engineering platforms, presentation software
Responsibilities
Partner with stakeholders to define analytical needs; translate business requirements into structured analysis; acquire and analyze structured/unstructured data; drive insights via regression and experimentation; create visualizations and presentations; maintain recurring dashboards and reports; document processes and share learnings
Seniority
Senior, hands-on IC
