Sr Lead Data Analyst (Marketing Advanced Analytics)
Core
Enhancing marketing campaign performance through advanced analytics, predictive modeling, and data science to drive ROI.
Role type
Senior Lead Data Analyst (Marketing Advanced Analytics)
Builds
Strategic analytical solutions, data-lead strategies, and experimentation roadmaps for marketing optimization.
Domain
Financial Services / Marketing Analytics
Deliverable
production ML models | dashboards & analysis
Required skills
Statistical modeling, A/B testing, regression analysis, hypothesis testing, SQL, Python, Excel, Tableau, optimization algorithms, big data cloud platforms, Marketing KPIs (ROI, LTV, Attribution)
Preferred skills
Masters degree in Marketing, Statistics, Data Science, or Economics
Technologies
Python, SQL, Tableau, Excel, big data cloud platforms
Responsibilities
Translate marketing needs into analytical requirements, establish analytical frameworks for business OKRs, design data-lead strategies for optimization, run scenario assessments, design experimentation roadmaps, influence senior stakeholders, evangelize data-driven problem solving.
Seniority
Senior, hands-on IC with leadership influence