Director, Engagement Strategy
Core
Lead engagement strategy across key healthcare brands and initiatives, shaping connected audience experiences and turning insights into actionable direction for clients and integrated teams.
Role type
Director, Engagement Strategy (Senior IC with People Leadership)
Builds
End-to-end engagement strategies, audience journeys, channel ecosystems, and strategic frameworks for healthcare brands.
Domain
Healthcare marketing, audience strategy, omnichannel engagement
Required skills
Strategic rigor, audience fluency, omnichannel expertise, people leadership, data translation, client relationship management, team coaching, ecosystem architecture, test-and-learn planning
Preferred skills
AI integration knowledge, emerging behavior identification, cross-disciplinary collaboration
Technologies
CRM platforms, third-party data, AI search and discovery, digital engagement environments
Responsibilities
Lead integration of audience, market, and cultural intelligence into cohesive strategies; architect end-to-end engagement strategies across brands and complex customer journeys; guide teams in translating strategy into content plans and channel programs; serve as strategic lead and trusted advisor for senior client relationships; lead and develop Engagement Strategy talent; partner with Media, Creative, Technology, and Analytics teams to bring ecosystems to life.
Seniority
Director, hands-on IC with people leadership