Director, Account Planning
Core
Uncover insights to build brand strategy and inspire creativity for healthcare brands.
Role type
Director, Account Planning (Brand Planning)
Builds
Brand vision, experience, and creative briefs for healthcare clients
Domain
Healthcare marketing and brand strategy
Deliverable
product features
Required skills
Brand strategy, qualitative and quantitative research, consumer insights, briefing, workshop facilitation, trend tracking, business development, team management
Preferred skills
Experience with large franchise brands, agency strategy tools
Technologies
Agency strategy tools and frameworks
Responsibilities
Develop insights through research and analysis; Create briefs to inform creativity; Collaborate on brand growth opportunities; Assess brand performance; Lead strategic workshops; Execute market research; Support business development; Manage direct reports
Seniority
Director, strategic leadership with hands-on execution