Planner, Strategy & Investment
Core
Develop and execute strategic and tactical media plans for CPG clients, managing digital RFPs, insertion orders, and competitive analysis.
Role type
Junior media planner and digital investment specialist
Builds
Media plans, insertion orders, pacing documents, and buying specs for client campaigns
Domain
Advertising and Media Planning
Required skills
Media planning, digital RFP development, insertion order creation, competitive analysis, budget tracking, billing reconciliation
Preferred skills
Agency experience, cross-channel media knowledge, proprietary software proficiency
Technologies
Prisma, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, comScore, Mbox, MRI/GfK, GWI
Responsibilities
Develop strategic and tactical media plans, create and review plans based on briefs, present media plans to clients, maintain weekly pacing documents, manage competitive analysis, prepare buying specs and guidelines, review media buys, contribute to billing reconciliation
Seniority
Junior, individual contributor