Senior Vice President, Commerce Media
Core
Lead the future vision and aggressive growth of the agency's Retail Media and Commerce Media practice, serving as a strategic advisor to senior clients and building scalable capabilities across SEM, SEO, and Programmatic.
Role type
Senior Vice President, Commerce Media (Strategy & Client Leadership)
Builds
Agency's Retail Media practice, client commerce strategies, and scalable team capabilities
Domain
Digital Media, Retail Media, Commerce Media, Programmatic Advertising
Required skills
Retail media strategy, multi-retailer experience, Amazon/Walmart/Instacart/Kroger/Criteo expertise, executive client management, strategic planning, team leadership, cross-functional collaboration, data governance, business development
Preferred skills
Hands-on self-serve expertise in retail search offerings, omni-channel marketing ecosystem knowledge, attribution modeling, new business pitching
Technologies
SEM, SEO, Programmatic, Amazon, Walmart, Instacart, Kroger, Criteo, Citrus search
Responsibilities
Establish vision and roadmap for Retail Commerce Media practice; drive cross-team learning and standardize planning/activation/measurement frameworks; serve as executive lead for key client portfolios; lead annual planning and QBRs; support JBP negotiations and new business pitches; foster high-performing culture and talent development; monitor marketplace changes and adjust strategies.
Seniority
Senior, hands-on IC with strategic leadership