Director, Analytics
Core
Director-level role owning end-to-end measurement strategy, KPI governance, and media value methodology for a large brand portfolio in gaming and B2B, serving as a strategic insights partner to client stakeholders.
Role type
Director, Analytics (Measurement & Insights)
Builds
Measurement frameworks, KPI governance, Media Equivalent Value (MEV) models, and strategic insights reports for client accounts.
Domain
Media agency, marketing analytics, consumer research, gaming, and B2B technology.
Deliverable
dashboards & analysis
Required skills
Media measurement, KPI governance, Media Equivalent Value (MEV) methodology, Product Placement measurement, research design (attitudinal/forced-exposure), Share of Voice tracking, competitive analysis, strategic storytelling, cross-team integration, automation roadmap planning.
Preferred skills
Marketing Mix Modeling (MMM), ROI analysis, entertainment/streaming landscape knowledge, data pipeline/API development, multi-agency client model experience, tech/consumer-electronics brand experience.
Technologies
Nielsen data, survey platforms, data pipelines, APIs, dashboards.
Responsibilities
Define and enforce KPI governance across all business pillars; own the media value formula and placement-level MEV calculation; act as a thought partner on reporting and insights; lead quarterly Share of Voice and attitudinal studies; integrate RDL and agency analytics into a unified framework; define automation roadmaps for grading and reporting.
Seniority
Director, strategic leadership & hands-on methodology ownership
