Senior Data Analyst (Media Experience)
Core
Provide analytic support and strategic recommendations for client media campaigns, optimizing online and offline performance.
Role type
Senior Data Analyst (Media Experience)
Builds
Measurable campaign objectives, KPIs, and data-driven media strategies
Domain
Digital marketing and online media
Deliverable
dashboards & analysis
Required skills
Online media and digital marketing experience, Advanced Excel, Database analysis (SQL/Access), Python, Data visualization (Tableau/Power BI/Datorama), Campaign analysis, Customer segmentation, Competitive market research
Preferred skills
Datorama experience
Technologies
DV360, CM360, Meta Ads, Excel, SPSS, SAS, PowerPoint, SQL, Access, Tableau, Power BI, Python
Responsibilities
Create measurable online and offline campaign objectives and key performance indicators; Determine campaign data and tracking requirements and manage measurement systems; Perform ongoing analysis to ensure timely adjustment and optimization of campaigns; Build a body of knowledge on media, technology, and strategy performance to inform future media decisions
Seniority
Senior, hands-on IC