Analyst, Measurement & Insights
Core
Analyze campaign performance data and stories for advertising clients to turn results into actionable findings using first- and third-party metrics.
Role type
Analyst, Measurement & Insights
Builds
Campaign effectiveness reports (Brand Lift, Attribution, Sales Lift) and holistic data narratives for advertising clients.
Domain
Digital Advertising & Media Measurement
Deliverable
dashboards & analysis
Required skills
Data analysis, Data visualization, Ad operations knowledge, Digital buying/trafficking understanding, Stakeholder collaboration, Project prioritization
Preferred skills
Familiarity with Kantar, Nielsen, Comscore, Brand Metrics & ABCS Insights
Technologies
Google Analytics, Tableau, DOMO, Chartio
Responsibilities
Build holistic narratives from large integrated data sets using data visualization platforms; Work with 3rd party vendors to deliver campaign effectiveness reports; Develop expertise in NYT research capabilities and measurement products; Collaborate with Strategy to incorporate client goals into post-campaign outputs; Identify and recommend ad products based on performance data; Act as a training resource for internal Advertising partners.
Seniority
Mid-level (3-5 years experience)
