Senior Analyst, Paid Social (Gaming)
Core
Execute, manage, and optimize paid social media campaigns for agency clients across platforms like Meta, Twitter, and Reddit.
Role type
Senior Analyst, Paid Social
Builds
Client-facing campaign performance reports and optimized media programs
Domain
Digital Marketing / Paid Social
Required skills
Paid social campaign management, Meta Ads, Twitter Ads, Reddit Ads, PPC, digital display advertising, data analysis, Excel, campaign QA, billing reconciliation
Preferred skills
Snapchat, Pinterest, 3rd Party API technology, digital media operations
Technologies
Meta Ads, Twitter Ads, Reddit Ads, Microsoft Excel
Responsibilities
Execute, manage, and optimize media campaigns and programs for agency clients; Leverage platform-native automation and AI-driven optimization tools to support day-to-day campaign management; Analyze AI-assisted insights and campaign performance data to identify trends and optimization opportunities; Handle daily campaign maintenance, including internal questions regarding tracking and status; Generate and manage monthly bill/pay and spend reporting; Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance.
Seniority
Mid-level, hands-on IC