Senior Analyst, Paid Search
Core
Execute and strategically manage paid search campaigns to bridge campaign execution with client objectives, ensuring performance against business goals.
Role type
Senior individual contributor paid search analyst
Builds
Paid search campaigns and optimization strategies for client accounts
Domain
Digital marketing / Paid search
Required skills
Paid search campaign management, Google Ads, Microsoft Ads, Bing Ads, keyword research, ad copy creation, campaign architecture, budget pacing, performance reporting, data analysis, client communication
Preferred skills
Google/Microsoft Ads platform AI capabilities, industry trend analysis, competitive insights, mentoring junior analysts
Technologies
Google Ads, Microsoft Ads, Bing Ads, Microsoft Excel, Microsoft PowerPoint
Responsibilities
Manage, execute, and monitor paid search campaigns; oversee budget management and pacing; mentor analysts on campaign execution; define campaign builds including keyword research and ad copy; launch campaigns through review processes; drive testing and optimization initiatives; lead reporting and provide performance insights; support search/social plan development and forecasting.
Seniority
Senior, hands-on IC