Director, Paid Social (Gaming)
Core
Lead the day-to-day management of paid social campaigns for a dedicated gaming client, driving brand objectives and business outcomes through Facebook and Twitter.
Role type
Senior IC paid social director (gaming)
Builds
Paid social media campaigns and strategies for gaming clients
Domain
Digital marketing / Gaming industry
Deliverable
product features
Required skills
Paid social strategy, team management, Facebook Ads, Twitter Ads, API optimization, AI-driven automation, data analysis, client relationship management, campaign optimization
Preferred skills
Experience with platform-native automation, dynamic creative optimization, audience expansion, strategic application of AI capabilities
Technologies
Facebook Ads, Twitter Ads, API tools, Excel
Responsibilities
Motivate and manage a paid social media team in the creation, development, and execution of campaigns; Design strategies for leveraging paid media on social networks to deliver against brand objectives; Develop action plans for achieving and measuring social media success; Deliver presentations to clients and internal teams showcasing campaign strategy and performance results; Define and lead the strategic application of platform-native automation and AI-driven capabilities.
Seniority
Senior, hands-on IC with team leadership