Senior Connections Strategist (CRM)
Core
Architect CRM ecosystems and design customer journeys to build loyalty and increase lifetime value using data and martech.
Role type
Senior IC connections strategist (CRM)
Builds
Customer loyalty programs, personalized communication journeys, and martech integration strategies
Domain
Marketing / Customer Relationship Management
Deliverable
product features
Required skills
CRM strategy, lifecycle marketing, martech integration, data analysis, journey mapping, segmentation, creative partnership, experimentation design
Preferred skills
Agency experience, multi-dimensional research, personalization at scale
Technologies
Martech ecosystem, analytics platforms, email, SMS, mobile app, web, direct mail, addressable media
Responsibilities
Analyze consumer interactions with owned-channel communications using performance data and segmentation; Map CRM and loyalty journeys to identify moments that deepen relationships; Identify ways to activate first- and third-party data across the martech ecosystem; Brief creative teams on touchpoints and guide system integration; Bring CRM best practices across email, SMS, mobile app, web, direct mail, and addressable media.
Seniority
Senior, hands-on IC