Director, Analytics
Core
Director leading media analytics and insights to drive strategic thinking, media planning, and optimization for client campaigns.
Role type
Senior IC Director, Media Analytics
Builds
Data-driven media planning and optimization infrastructure, test & learn agendas, and multi-touchpoint attribution models.
Domain
Digital advertising and media analytics
Required skills
Strategic and tactical thinking, data-rich analysis, statistical techniques (hypothesis development, test design), cross-channel measurement, attribution modeling, client advisory, data storytelling
Preferred skills
Experience with B2C/B2B digital campaign measurement, syndicated media research systems, large data set analysis, visual data presentation
Technologies
PowerBI, Tableau, Datorama, Python, Alteryx, SPSS, SAS, Nielsen, comScore, GWI, ad servers, DSPs
Responsibilities
Inform media plans and optimization strategies using data; drive test & learn agenda to improve conversion and awareness initiatives; identify key touch points driving business decisions; deliver client-specific analyses (campaign projections, segmentation, retention, LTV, competitive research); optimize campaigns in real-time; design measurement systems and tracking solutions; manage implementation of data sources and technologies; act as primary contact for measurement system projects.
Seniority
Senior, hands-on IC with strategic leadership