Performance Specialist
Core
Manage the full life cycle of online ad campaigns across various channels to satisfy stakeholder demands and meet tight deadlines.
Role type
Performance Marketing Specialist
Builds
Performance-based marketing campaigns across digital channels
Domain
Digital Marketing / Performance Advertising
Required skills
Campaign execution, Budget management, KPI optimization, Channel testing, Media analytics, Data analysis, SEO strategy, Google Ads, DV360, Social media advertising, GA4, Google Tag Manager, Excel
Preferred skills
SEO experience, Emerging technology awareness
Technologies
Google Ads, DV360, Meta Ads, TikTok Ads, LinkedIn Ads, GA4, Google Tag Manager, Excel
Responsibilities
Develop and execute performance-based marketing campaigns across various channels; Liaise with the digital account team to ensure accurate reporting, optimization, and fulfillment of campaign delivery against KPIs; Manage campaign budgets and make adjustments to meet performance goals; Identify and test new channels/products to meet or exceed critical metrics; Monitor campaign success through media analytics, KPIs, and dashboards.
Seniority
Mid-level, hands-on IC
