Senior CRM Consultant
Core
Strategic consultant designing CRM and MarTech strategies, solution architectures, and customer engagement frameworks for global brands.
Role type
Senior IC CRM and MarTech consultant
Builds
Client-facing strategies, solution architectures, and customer engagement frameworks
Domain
Marketing technology and customer relationship management
Required skills
CRM strategy design, MarTech solution architecture, client workshop facilitation, pre-sales consulting, cross-functional team coordination, platform selection guidance, segmentation and personalization strategy
Preferred skills
Loyalty program expertise, CDP integration knowledge, thought leadership content creation
Technologies
SFMC, MoEngage, Braze, Plexure, Salesforce, Microsoft Dynamics, HubSpot, Segment, Tealium, Adobe Real-Time CDP
Responsibilities
Design CRM and MarTech strategies aligned with business objectives; Lead client workshops and presentations; Evaluate CRM activations and technology ecosystems; Coordinate cross-functional teams for solution delivery; Develop proposals and business cases for pre-sales; Identify opportunities for segmentation and personalization improvement
Seniority
Senior, hands-on IC