Senior B2B Digital & Data Manager
Core
Define and evolve end-to-end B2B digital marketing and engagement strategy for veterinary professionals, focusing on CRM, customer data, and analytics to drive personalization and activation.
Role type
Senior B2B Digital & Data Manager
Builds
B2B engagement strategies, customer journeys, lifecycle frameworks, and data-driven activation initiatives for veterinary professionals.
Domain
B2B Digital Marketing, CRM, Customer Data & Analytics
Required skills
B2B digital strategy, CRM strategy, customer data strategy, segmentation, lifecycle management, analytics, personalization, activation strategy, stakeholder management
Preferred skills
Veeva CRM experience, healthcare/veterinary/pharma industry experience
Technologies
CRM platforms, CDPs, activation tools, Veeva CRM
Responsibilities
Develop customer journeys and lifecycle frameworks; translate fragmented customer data into actionable insights and segmentation; define data requirements for Digital, CRM, and activation use cases; determine the role of CRM platforms and activation tools; act as a senior Digital & CRM advisor.
Seniority
Senior, hands-on IC