Performance Lead
Core
Strategic and operational command center for end-to-end performance delivery, connecting client objectives, media strategy, creative, analytics, technology, and execution teams to drive business outcomes.
Role type
Senior Performance Lead (Client Leadership & Strategy)
Builds
Media campaigns and performance frameworks for global clients across retail, health, and automotive sectors.
Domain
Digital Marketing & Performance Media
Required skills
Performance marketing strategy, Google Ads, Meta Ads, DV360, Programmatic, Commerce Media, Analytics & attribution, Martech, Conversion tracking, Operational governance, Stakeholder management, Strategic consulting, Partner management
Preferred skills
AI-led optimization, Automation frameworks, Experimentation culture
Technologies
Google, Meta, DV360, Programmatic, Commerce Media
Responsibilities
Translate business objectives into measurable performance frameworks; Validate media plans, audience strategy, and channel mix; Drive ROAS, CPA, conversion, and growth optimization; Ensure campaigns are performance-ready before launch; Lead daily alignment with execution partners; Govern setup hygiene, taxonomy, UTMs, pixels, and conversion tracking; Monitor pacing, delivery, spend accuracy, and campaign health; Conduct daily checks and weekly deep dives with optimization hypotheses; Lead weekly performance reviews with client stakeholders; Identify automation and AI-led optimization opportunities; Lead monthly learning reviews.
Seniority
Senior, hands-on IC with client leadership