Senior Associate, Local Investment
Core
Evaluate sports, specials, and live event media investments to maximize client results while reducing waste in local markets.
Role type
Senior Associate, Local Media Investment Specialist
Builds
Data-informed, tech-enabled media strategies for local clients
Domain
Media Buying / Local Sports & Live Events
Required skills
Local media investment (TV, Cable, Streaming, Audio), Sports/Specials/Live Event expertise, Nielsen & ComScore measurement, Mediaocean, Excel, PowerPoint, Project Management
Preferred skills
AI tools for market summary and campaign analysis, Marcel, Lion Box
Technologies
Mediaocean, Hudson MX, Marcel, Lion Box, Excel, PowerPoint, Outlook, Teams
Responsibilities
Analyze and provide POV on sponsorships across multiple clients; Collaborate with Analytics team to evaluate Event Programming recommendations; Partner with Analysts, Negotiators, and Client Leads to deliver targeted media agreements; Monitor and deliver Proof of Performance and KPIs for active campaigns; Activate media buys in Agency systems; Build presentations and present work to various audiences.
Seniority
Mid-Senior (5+ years experience required in description, 1-3 in qualifications section - likely targeting experienced hires)
