Market Planning & Operations Sr. Manager (UCAN) Sports Planning & Solutions
Core
Implement packaging and planning strategy for Netflix's live sports advertising business across Upfront and Scatter marketplaces to hit financial goals.
Role type
Senior Manager, Sports Planning & Solutions
Builds
Integrated channel mix strategies and customer-specific packages for live sports inventory
Domain
Media & Entertainment, Live Sports Advertising
Required skills
Live sports ad sales planning, Inventory management, Pricing strategy, Agency dynamics, Pipeline management, Cross-functional collaboration
Preferred skills
Experience with Upfront and Scatter markets, Client-specific buying behaviors, Yield optimization
Technologies
None stated
Responsibilities
Develop integrated, customer-specific packages tailored to historical client spend; Repackage inventory dynamically to optimize yield; Cross-collaborate with pricing teams on unit-based pricing and CPMs; Evaluate marketplace pricing based on historical performance; Build integrated channel mix strategies; Track and manage the sports pitch pipeline; Serve as primary point of contact for sales questions on sports packages
Seniority
Senior, hands-on IC