Ads Measurement Lead (UCAN - Total Audience Narrative)
Core
Lead end-to-end ad measurement strategy and execution for Netflix Live Sports and Live Entertainment, translating linear sports methodologies to a streaming-native approach for advertisers.
Role type
Senior IC media research and audience measurement lead
Builds
Alternative and first-party impression-based audience measurement solutions and programmatic activation strategies for live sports inventory
Domain
Streaming media, live sports, advertising technology
Required skills
Live sports measurement strategy, third-party and first-party measurement methodologies, programmatic dynamics (DAAI, real-time delivery), vendor relationship management, cross-functional stakeholder coordination, executive communication, market POV development
Preferred skills
Linear-to-streaming translation experience, custom survey design, syndicated research leverage, dynamic ad insertion expertise
Technologies
Dynamic ad insertion, real-time delivery systems, third-party audience measurement platforms
Responsibilities
Lead methodology evaluation, estimate generation, delivery, and reporting for live events; Partner on programmatic strategy and dynamic ad insertion impacts; Develop marketplace POV on sports media trends and competitive benchmarks; Manage vendor relationships and cross-functional stakeholder communication
Seniority
Senior, hands-on IC
