Associate Director, Paid Social
Core
Lead the development and execution of best-in-class paid social campaign strategies and tactics for clients.
Role type
Senior IC paid social campaign director
Builds
Paid social campaigns across Facebook, Instagram, LinkedIn, and emerging platforms
Domain
Digital marketing / Social media advertising
Deliverable
product features
Required skills
Paid social strategy, campaign execution, budget pacing, vendor management, team leadership, data-supported measurement, cross-functional collaboration
Preferred skills
Generative AI tools (ChatGPT, Midjourney), emerging platform expertise
Technologies
Facebook Ads, Instagram Ads, LinkedIn Ads, Pinterest, Twitter, Snapchat, Reddit
Responsibilities
Develop paid social campaign strategies and tactics, collaborate with Media Planning and Data teams, manage vendor relationships, execute ad creation and targeting, foster team growth, identify innovation opportunities
Seniority
Senior, hands-on IC with supervisory experience