CRM Strategist
Core
A strategist responsible for one-to-one customer experiences, translating strategic direction into execution plans for CRM initiatives, journeys, and campaigns.
Role type
Senior CRM Strategist
Builds
CRM strategies, customer journeys, and multi-channel marketing campaigns
Domain
Marketing, Retail E-commerce, Customer Relationship Management (CRM)
Deliverable
product features
Required skills
CRM strategy, customer lifecycle marketing, segmentation, campaign management, cross-functional partnership, project management, data analysis, creative brief development
Preferred skills
Marketing automation platforms (Salesforce, Adobe, Oracle, Eloqua, Marketo, Braze), experimentation and optimization, digital media trends
Technologies
Salesforce Marketing Cloud, Adobe, Oracle Marketing Cloud, Eloqua, Marketo, Braze
Responsibilities
Manage assigned CRM initiatives and translate strategy into execution plans; Manage existing CRM journeys and campaigns including maintenance and optimization; Support implementation of new CRM strategies and capabilities; Execute CRM experimentation and optimization roadmaps; Manage creative and content development across CRM channels; Partner cross-functionally with Product, Engineering, Analytics, and Creative teams.
Seniority
Senior, hands-on IC