Manager, Search Marketing
Core
Manage strategic components of integrated SEM campaigns, lead a team of analysts, and serve as the primary client contact for paid search initiatives.
Role type
Manager, Search Marketing
Builds
Paid search campaigns and media strategies for client brands
Domain
Digital Marketing / Search Engine Marketing
Required skills
SEM strategy, bid optimization, media planning, client relationship management, team leadership, data analysis, budgeting, media research tools
Preferred skills
DoubleClick search expertise, Tag Management Solutions, DMP, MTA, Site Analytics, generative AI tools
Technologies
DoubleClick, Tag Management Solutions, DMP, MTA, Site Analytics, ChatGPT, Google Gemini, DALL·E, Midjourney
Responsibilities
Develop program strategies and analyses for clients, oversee bid strategy optimization and testing, establish paid search best practices, manage team performance and mentoring, oversee budgeting and forecasting, foster relationships with internal and external stakeholders
Seniority
Manager, hands-on leadership