Senior Analyst
Core
Day-to-day steward of search media for assigned brands, responsible for monitoring, maintaining, and optimizing paid search campaigns to deliver against client objectives.
Role type
Senior Search Analyst (Paid Search)
Builds
Search media campaigns and optimizations for client brands
Domain
Digital Marketing / Advertising
Required skills
Paid search campaign management, keyword research, ad copy development, data analysis, budget pacing, bid management, billing reconciliation, Google Ads, Bing Ads, Excel
Preferred skills
PPC and digital display advertising experience, traditional media knowledge, proficiency in bid management platforms (Benchtools), Google Trends
Technologies
Google Ads, Bing Ads, Prisma, Benchtools, Google Trends, Microsoft Excel
Responsibilities
Gather and analyze keyword research to build new campaigns; Group keywords into ad groups and develop relevant ad copy and extensions; Present recommendations and apply client feedback to proposals; Traffic approved plans into search engines; Monitor and maintain campaign budgets, pacing, and bid adjustments; Implement optimizations and testing plans; Analyze data to inform reporting and develop strategic insights; Participate in client status calls and present reporting; Maintain monthly billing cycles and resolve billing discrepancies.
Seniority
Mid-level, hands-on IC