Paid Social Specialist
Core
Designing and executing paid social campaigns across Meta, LinkedIn, and TikTok to drive client marketing objectives and ROI.
Role type
Paid Social Planner
Builds
Client-side paid social campaigns and strategic media recommendations
Domain
Digital Marketing / Performance Marketing
Required skills
Meta Ads ecosystem expertise, Facebook Business Manager management, Google Analytics 4, Excel, PowerPoint, data analysis, client relationship management
Preferred skills
Experience with LinkedIn and TikTok advertising, strategic budget estimation
Technologies
Meta Ads, Facebook Business Manager, Google Analytics 4, Excel, PowerPoint, LinkedIn Ads, TikTok Ads
Responsibilities
Create effective paid social campaigns, prepare budget estimates and strategic recommendations, launch and optimize campaigns, analyze results and report performance, build long-term client relationships, manage campaign billing and reconciliation
Seniority
Mid-level, hands-on IC