Manager, Analytics
Core
Design data strategy to tie clients' marketing to real-world business goals, mine data to optimize campaigns, and tell stories that help clients understand their audience and media performance.
Role type
Manager, Analytics (Media & Digital)
Builds
Data strategies, campaign optimizations, and performance measurement stories for client accounts.
Domain
Digital Media, Advertising, Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Media analytics (digital), data strategy, project management, SQL, advanced Excel, statistical analysis, client presentation, media measurement (Search, Display, Social, Email), data manipulation, visualization tools
Preferred skills
Third-party research partner experience (DISQO, Dynata, GfK, Nielsen, Comscore), ad verification tools (DV, IAS, Moat), CDP/DMP/MMP platform analysis, Python, Tableau, Power BI
Responsibilities
Mentor analysts and senior analysts on day-to-day deliverables, formulate account vision with Directors, execute vision with the team, demonstrate media effectiveness via analytical methods, present data-driven stories to clients, analyze raw data to draw conclusions and forecast outcomes, query relational databases, structure and manipulate large data sets.
Seniority
Manager, people leadership