Marketing Analyst
Core
Supports marketing performance reporting, campaign measurement, and insight development by translating data into practical recommendations for brand marketers.
Role type
Marketing Analytics Analyst
Builds
Campaign reports, dashboards, and measurement documentation
Domain
Digital Marketing / AdTech
Deliverable
dashboards & analysis
Required skills
Salesforce CRM reporting, Excel, PowerPoint, data validation, data cleansing, KPI definition, ROI measurement, attribution reporting, trend analysis
Preferred skills
Tableau, Power BI, Salesforce Analytics, analytics certifications
Technologies
Salesforce, Excel, PowerPoint, Tableau, Power BI
Responsibilities
Build and quality-check recurring campaign reports and dashboards; document campaign objectives, KPIs, and data sources; analyze campaign and audience performance to identify trends and anomalies; assist with lead tracking and ROI measurement; perform data validation and cleansing; maintain reporting documentation and calendars; create charts and presentations for stakeholders.
Seniority
Mid-level, hands-on IC
