Analyst, Search Marketing
Core
Manage tactical components of integrated Search Engine Marketing (SEM) campaigns, including strategy, planning, reporting, and optimization for clients.
Role type
Search Marketing Analyst
Builds
Paid Search (PPC) campaigns on Google, Microsoft, and Yahoo
Domain
Digital Marketing / Advertising
Required skills
SEM platform proficiency, keyword development, ad copy creation, bid strategy optimization, data analysis, budget management, KPI monitoring
Preferred skills
Generative AI tool usage (ChatGPT, Google Gemini, DALL·E, Midjourney), industry trend monitoring
Technologies
Google Ads, Microsoft Advertising, Yahoo Search Marketing, SEM platforms
Responsibilities
Develop keywords, ad creative, and strategy; optimize programs towards business goals; manage budget and pacing; translate client goals into SEM tactics; develop performance forecasts and budget allocations; provide reporting to clients and stakeholders
Seniority
Junior, 1-2 years experience
