Senior Associate, Digital Activation
Core
Execute paid social media campaigns and manage platform operations for client marketing objectives.
Role type
Senior Associate, Digital Activation (Paid Social Specialist)
Builds
Paid social campaigns and media plans for clients across Meta, TikTok, Snapchat, Reddit, LinkedIn, and Pinterest.
Domain
Digital Marketing / Social Media Advertising
Deliverable
product features
Required skills
Paid social campaign execution, Meta Ads Manager, TikTok Ads Manager, Snapchat Ads, data analysis, budget management, Excel, Salesforce, UTM tracking, pixel setup
Preferred skills
Platform fluency (Meta, TikTok, Snapchat), internal system familiarity (Prisma, OX), knowledge of platform betas and best practices
Technologies
Meta Ads Manager, TikTok Ads Manager, Snapchat Ads, Salesforce, Prisma, OX, Excel
Responsibilities
Forecast in-platform and create media plans based on campaign objectives; Build, launch, and manage paid social campaigns; Monitor campaign pacing and performance; Set up tracking (pixels, UTM parameters) and QA assets; Maintain accurate budgets and reconcile invoices; Log and track campaign details in Salesforce; Partner with supervisors for strategic planning and reporting.
Seniority
Mid-level, hands-on IC