Media Director
Core
Lead integrated media strategy, planning, buying, and optimization for multiple healthcare accounts, delivering game-changing campaigns for consumers and healthcare professionals.
Role type
Senior IC media director (healthcare)
Builds
Integrated media solutions and campaigns for healthcare challenger brands
Domain
Healthcare marketing / Pharmaceutical media
Required skills
Integrated media strategy and planning, Media buying and optimization, Cross-functional team leadership, Healthcare market dynamics knowledge, Senior client relationship management, Media budget oversight, Ad server and analytics proficiency, Strategic audience analysis, Vendor and partner management, Financial and analytical skills
Preferred skills
Experience with emerging media channels, New business development, Talent development and coaching
Technologies
Ad servers, MRI, Kantar, Google Analytics
Responsibilities
Provide senior leadership across integrated media strategy, planning, buying, and optimization for multiple accounts; Partner with Client Services, Production, Creative, Strategy, Analytics, and other disciplines to develop integrated media solutions; Lead and develop the media team, setting clear expectations and building channel expertise; Maintain a deep understanding of each client's business, including market dynamics and competitor strategies; Own and grow senior client relationships by providing proactive counsel; Drive innovative, forward-thinking media solutions that address client business challenges; Provide senior oversight of campaign timelines, client authorizations, vendor deliverables, and creative specifications; Guide the use of research, audience, marketplace, and performance data to inform planning and optimization decisions; Oversee pacing, delivery, placement, and flight-date management; Lead research and strategic development for audience analyses, media recommendations, and new business opportunities.
Seniority
Senior, hands-on IC