SEM Specialist
Core
Execute, monitor, and optimize paid search campaigns for beauty and cosmetics brands across Google and Microsoft ecosystems.
Role type
Senior Search Engine Marketing (SEM) Specialist
Builds
Paid search campaigns (Search, Demand Gen, Pmax, YouTube) for beauty and cosmetics clients
Domain
Digital Marketing / Beauty & Cosmetics
Required skills
Google Ads, Microsoft Advertising, GA4, Bid Strategy Management (CPA, ROAS, VBB), Account Planning, Data Analysis, Excel, Tracking Implementation (pixels, tags)
Preferred skills
Report Automation, CRO, Web Optimization
Technologies
Google Ads Editor, Microsoft Advertising Editor, SA360, Merchant Center, Excel, GA4
Responsibilities
Manage and monitor high-budget accounts; Plan, activate, and manage campaigns across Google and Microsoft ecosystems; Report to clients weekly; Develop account strategies; Optimize campaigns for performance; Create reports and presentations; Coordinate with departments for strategy integration.
Seniority
Mid-Senior, hands-on IC
