Associate Director, Insights & Analytics
Core
Lead and scale the agency's Marketing Mix Modeling (MMM) capability, guiding clients through model design and translating complex outputs into business recommendations for media investment and planning.
Role type
Senior IC marketing analytics lead (MMM)
Builds
Marketing Mix Modeling (MMM) offerings, measurement strategies, and executive-ready reporting formats
Domain
Media & Advertising
Deliverable
production ML models
Required skills
Marketing Mix Modeling (MMM), media strategy, client consulting, data governance, stakeholder management, leadership
Preferred skills
AI-enabled analytics, incrementality testing, paid media channel expertise, statistical tools (R, Python, SQL)
Technologies
Excel, PowerPoint, Power BI, SQL, R, Python, MMM platforms
Responsibilities
Own the development and evolution of the agency's MMM offering; Partner with clients to define business objectives and measurement strategies; Lead data requirement planning and model validation; Translate model results into actionable media investment decisions; Lead client conversations on marketing effectiveness; Collaborate with strategy and planning teams to integrate insights; Mentor managers and analysts on MMM workstreams
Seniority
Senior, hands-on IC with leadership responsibilities
