Senior Specialist, Search
Core
Activate and manage active Search Engine Marketing (SEM) campaigns, build new campaigns/ads/keywords based on client briefs, and optimize performance through data analysis.
Role type
Senior Specialist, Search (SEM)
Builds
SEM campaigns, ads, keywords, and client reports
Domain
Digital Marketing / Advertising
Deliverable
product features
Required skills
SEM campaign management, budget pacing, bid strategy, data aggregation, Excel, PowerPoint, ad copy writing, keyword research, landing page optimization
Preferred skills
Agency experience, public speaking, strategic insight development
Responsibilities
Optimize budget pacing, bids, and bidding strategies; Pull data from multiple systems to create reports; Create and update keywords lists, ad copy, and landing pages; Oversee reconciliation of monthly invoices; Supervise and train SEM Coordinators
Seniority
Mid-level Specialist (2-4 years experience)
