Vice President, Analytics
Core
Lead media analytics and insights strategy for Publicis Media clients, designing measurement roadmaps and driving data-driven decision-making in media planning and investment.
Role type
Senior leadership IC (Vice President) in media analytics and marketing strategy
Builds
Media attribution roadmaps, advanced analytics models, and strategic data propositions for media clients
Domain
Digital advertising, media planning, and marketing analytics
Deliverable
production ML models | dashboards & analysis
Required skills
Media analytics strategy, media buying, KPI development, client management, project management, statistical modeling, data ingestion, programmatic audience buying, business intelligence
Preferred skills
Media measurement tools (Comscore, Google Analytics, etc.), statistical software (R, Python, SAS), database tools (SQL, AWS)
Technologies
SQL, AWS, Tableau, Datorama, Comscore, Google Analytics, R, Python, SAS, MATLAB
Responsibilities
Design and lead implementation of modern measurement plans and roadmaps; manage client data ingestion for advanced attribution and modeling; scope and direct advanced analytics projects; drive culture of data-driven decision-making; grow product delivery and agency revenue through cross-selling analytical products.
Seniority
VP, strategic leadership with hands-on technical direction
