Content Strategy Director
Core
Lead integrated social and influencer strategies for high-profile brands, combining data, creativity, and cultural insight to drive business impact.
Role type
Senior IC strategy director (social & influencer)
Builds
Integrated social and influencer campaigns for iconic brands
Domain
Marketing / Influencer Economy
Deliverable
product features
Required skills
Strategic planning, stakeholder management, cultural insight, data analysis, team leadership, commercial awareness, campaign management, social platform expertise, budget oversight, mentorship
Preferred skills
Experience with creator ecosystems, paid/owned/earned media integration, new business development
Technologies
Social listening tools, performance analytics platforms
Responsibilities
Lead strategic direction for integrated social and influencer programmes; Build trusted relationships with senior stakeholders; Develop culturally relevant strategies informed by audience behaviour and trends; Partner with creative and media teams to create connected campaigns; Define measurement frameworks and evaluate performance; Support new business opportunities and organic account growth; Mentor and develop a team of strategists.