Associate Director, Media Investment
Core
Provide investment leadership across all paid media channels (TV, OOH, video, audio, social, search, display, influencer) to exceed campaign KPIs.
Role type
Senior IC media investment leader
Builds
Media investment strategies and tactical plans for client campaigns
Domain
Digital and traditional media buying
Required skills
Media planning and buying, Channel negotiation, People management, Data analytics, Strategic thinking, Client relationship management, RFP creation and assessment, Budget pacing and optimization, Cross-channel strategy, Generative AI tools
Preferred skills
Deep industry relationships with ad tech firms, Prompt-based interaction with generative AI
Technologies
Google, Facebook, Amazon, ChatGPT, Google Gemini, DALL·E, Midjourney
Responsibilities
Co-lead channel negotiations and build partnerships with media ecosystem partners, Oversee multiple channel specialists and ensure operational excellence, Serve as central point of contact for client investment portfolios, Develop tactical plan recommendations backed by industry trends and insights, Create and maintain channel activations on holistic media plans, Develop cross-channel budget shift decisioning to maximize profitability, Liaise with Data & Analytics on performance analysis and optimization, Troubleshoot campaign management issues and escalate appropriately
Seniority
Senior, hands-on IC