Vice President, Data Science and Analytics (Media Analytics)
Core
Lead measurement & analytics activities for a portfolio of media clients, delivering strategy, testing, reporting, and insights to shape intelligent marketing strategies.
Role type
VP, Data Science and Analytics (Media Analytics)
Builds
Measurement strategies, automated reporting dashboards, and executive-level insights for media clients.
Domain
Media & Marketing Technology
Deliverable
dashboards & analysis
Required skills
Media analytics, paid media measurement, attribution modeling, MMM, incrementality, ETL, data transformation, team leadership, executive storytelling
Preferred skills
Media or digital agency experience, thought leadership in data science practices
Technologies
Paid media measurement tools, ETL pipelines, dashboarding platforms
Responsibilities
Partner with account leadership to draft scopes of work and design staff plans; Lead measurement planning, data strategy, and reporting automation; Own executive-level presentations and quarterly business reviews; Participate in new business proposals; Line manage and mentor team members.
Seniority
Executive (VP), hands-on leadership
