Trade & Shopper Activation Manager (w/m/d)
Core
Develops and executes OTC generic portfolio activation strategies at the Point of Sale, ensuring brand visibility on shelves.
Role type
Trade & Shopper Marketing Manager
Builds
OTC generic brand visibility and sales activation at retail pharmacies and distribution channels
Domain
Pharmaceuticals / Consumer Health
Deliverable
product features
Required skills
POS strategy development, annual trade marketing planning, cross-functional team leadership, sales promotion implementation, campaign and launch planning, market share and distribution analysis, budget management, agency management
Preferred skills
Category Management training (GS1), MS Office, AI tools
Technologies
IQIA, GfK
Responsibilities
Develop POS strategies and activities for OTC brands, create annual trade marketing plans, lead cross-functional teams, implement sales promotions across distribution channels, develop sales materials for field sales, analyze market trends and measure campaign effectiveness, manage trade marketing budgets, select and manage external agencies
Seniority
Mid-level, hands-on IC
