Commerce Specialist
Core
Develop retail media investment strategies and media plans to drive business objectives and performance for clients.
Role type
Retail Media Strategy Specialist
Builds
Retail media investment plans and media execution strategies
Domain
Retail Media / Digital Marketing
Required skills
Retail media strategy, Digital media planning, Performance marketing, Data analysis, Business metrics (ROAS, sales, audience), Campaign management, Client consulting
Preferred skills
Affiliate marketing experience
Technologies
Retail media platforms, Reporting tools
Responsibilities
Develop investment proposals and media plans aligned with business goals, Manage and optimize budgets to maximize campaign efficiency, Track campaigns end-to-end and analyze results, Coordinate with planners, media teams, retailers, and suppliers, Prepare strategic insights and recommendations, Act as a strategic consultant for client categories