Manager, Paid Social
Core
Day-to-day steward of social media campaign development and activation, translating marketing goals into impactful paid media campaigns on social networks.
Role type
Manager, Paid Social Media
Builds
Paid social media campaigns for client business outcomes
Domain
Digital Marketing / Social Media Advertising
Deliverable
product features
Required skills
Paid social campaign management, Meta (Facebook/Instagram) ads, Twitter (x) ads, TikTok ads, Pinterest ads, Reddit ads, API and self-serve tools, media planning, test-and-learn strategies, data visualization (Tableau), Microsoft Excel (Pivot Tables, VLOOKUPs)
Preferred skills
Leadership/management experience, analytics, organizational skills, communication skills
Technologies
Meta, Twitter (x), TikTok, Pinterest, Reddit, Tableau, Microsoft Office Suite
Responsibilities
Direct and manage daily workflow of paid social campaigns including proposal development, activation, and post-buy recaps; Assist in training and developing team members; Compile data and create reports with analysis for insights and optimization; Monitor social media trends and recommend new tools; Develop action plans for measuring success and setting key metrics; Lead check-ins on campaign performance and track against KPIs; Create and deliver presentations on campaign strategy and results.