Associate Director, Media Analytics
Core
Design and lead modern measurement plans and roadmaps, applying data-driven insights to media planning, investment, and measurement processes for clients.
Role type
Senior IC media analytics consultant (Associate Director)
Builds
Client measurement frameworks, KPIs, and AI-enabled analytics solutions for media/marketing investments
Domain
Digital media, marketing analytics, advertising technology
Deliverable
dashboards & analysis
Required skills
Advanced analytics, SQL, data visualization, marketing strategy, client management, programmatic audience buying, leadership, project management
Preferred skills
Web measurement technologies, quantitative education (Statistics/Economics), AI-driven tools integration
Technologies
SQL, Tableau, Datorama, PowerBI
Responsibilities
Scope and direct advanced analytics projects to answer client questions; Consult with senior client leaders to define business questions and drive investment results; Build presentations translating complex analytics into actionable insights; Lead the application of AI-enabled analytics for forecasting and optimization; Guide planning teams on data-driven media investment decisions; Manage deliverables against project plans to align expectations with outcomes.
Seniority
Senior, hands-on IC with leadership responsibilities
