Senior Manager, Customer Value & Marketing Strategy
Core
Strategic leadership role translating customer intelligence into measurable business outcomes by identifying high-value use cases and embedding customer value thinking into marketing and business decision-making.
Role type
Senior Manager, Customer Value & Marketing Strategy
Builds
Repeatable customer value frameworks and strategic roadmaps for client growth
Domain
Marketing strategy, customer experience, commercial growth, data analytics
Deliverable
production ML models
Required skills
Management consulting, customer strategy, analytical judgement, stakeholder leadership, team delivery leadership, account growth, commercial acumen
Preferred skills
Loyalty programmes, customer value management, lifecycle marketing, customer analytics, segmentation, retention, churn management, CDPs, marketing technology, Salesforce Marketing Cloud, Salesforce Data Cloud, automotive, retail, telecommunications, financial services, test-and-learn design, customer transformation, MBA